In-N-Out promotes ‘giant shindig’ 75th anniversary festival 11 months early
Aug 14, 2017 at 6:30pmAug 14, 2017 at 6:30pm
The world celebrated the 75th anniversary of In-N-Out Burger with an extravagant in-the-flesh celebration in New York City.
New In-N-Out Burger opened its first New York City branch on Sept. 3, 1962. In-N-Out Burger was an idea conceived by John Y. Ortiz, the founder of the chain, who first proposed the idea to the In-N-Out team.
In-N-Out Burger celebrated its 75th anniversary with an extravagant in-the-flesh celebration in New York City. Fans lined up on Aug. 8 to get their hands on a limited-edition in-N-Out Burger.
A statue of a black-and-white-striped burger was on display in Times Square for two weeks, while other “In-N-Out” items were available at In-N-Out stores nationwide for a limited time, such as a limited-edition In-N-Out Burger or two-for-one special drink deals.
The celebration — which started on Aug. 15 — is an opportunity to showcase the brand and honor its past.
“A brand’s longevity isn’t just about the products that are on the shelves. It’s about the people who make the products, it’s about the franchisees, it is about the people who love the brand and support it, and it’s about the customers. We have a unique opportunity to look back at our history to honor the past, celebrate our present, and look forward to our future,” said In-N-Out founder John Y. Ortiz in a company press release.
But it doesn’t stop there. The company will spend $100 million to build an In-N-Out Burger-themed museum and community space to be located in the former Domino’s Pizza store at 15 West 45th Street in Manhattan.
The museum will be the In-N-Out Burger corporate headquarters and is slated to open in 2019, and will include hands-on education and interactive